17.09couture Presents The Silver Lining Lookbook

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Modupe Adeoti CEO 17.09couture, Lagos based
fashion Designer. I am a graduate of English and
Literary Studies ; University of Ado Ekiti (2011). I was
featured two times among Emerging designers to look
out for 2014 and 2015. I also participated in the Game
on reality show organized by Malta Guinness
representing Team Fashion.
The brand :
17.09couture is a top-notch brand launched November
2013 with the goal of revolutionizing the Nigeria
fashion world. It has since then released 3 collections
so far; a runway show included [Nigeria student fashion
and design week 2014] .
Silver-Lining Lookbook, The story :
Our 4th collection – “silver-lining”is from the phrase/
idiom Every cloud [dark rain cloud] has a Silver lining .
Meaning every difficulty or setback that causes harm,
also contains a potential for a beneficent outcome. By
searching for any positive effects of any difficulty or
confusing circumstances, we can begin time feel more
inner peace in response to the situation , thus regain
ability to solve it if we can , or accept it if we can’t
The word silver lining – It is that hopeful or comforting
prospect in the midst of difficulty or a gloomy situation.
I caught this inspiration few days I was evicted from
the ‘Game on’ house. I had this thick dark cloud over
me because I left too early and to top it without
showing the audience what I’ve got when it comes to
fashion. I left after the first episode which had nothing
to do with fashion or fashion design. It was really very
difficult for me to handle because I auditioned for the
show to publicized me and let audience know the
brand.
But then there came a silverlining, an iota of hope.
The piece (wedding gown) I sketched while I was in the
house. I said to myself I’m going to release a
collection that supersedes all my previous work, I
channelled all my energy into sketching which got me
out of it and then make the Silver-lining lookbook.
While sketching this collection, what I had in mind is
something that will bring people out of their gloomy
state and radiate hope; something to live for.
And I believe wearing these outfit, you feel confident
with yourself and believe your tomorrow will be
alright!!

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