Keye London Presents The Modern Groom


Who is the modern groom?  He is a stylish and fashionable gentleman who cares about the way he looks on his big day. Gone are those days when men just threw on whatever they could find to buy last minute while the bride had months and months to find and fit the right dress. The bride often also got a very healthy budget for her dress while the men typically got scrapings.  However at Keye London we encourage and promote that grooms also start to take seriously their look and invest in bespoke timeless pieces that can actually be a great addition to their wardrobe.


The ultimate aim is to take the modern groom centre stage by projecting his personality and amplifying his true self whilst complimenting his leading lady. In other words, no one outshines the other instead their looks work in symmetry to create picture perfect memories.

We put together a styled shoot at a London landmark; Imperial War museum with a talented crew whose individual contributions ensured the success of the shoot. The idea behind the shoot was to tell a love story, but this time from the Grooms perspective.

We wanted to see what it would look like to make the groom centre stage which as a concept was not typical. Thanks to the super talented Abi Oshodi from AO-Photography who understood, could visualise and help bring the concept to life through his lenses. Avanish Anand worked alongside Adekeye Oduneye to coordinate the shoot and ensured that moments of beautiful romance were captured.  The stunning vintage dress used which projects a sweet yet sensual look for our beautiful model bride was provided by Kate Edmonds of Edmonds bridal couture. With a tag team support from Bunmi of AVOS hair and Bimtan of FacesofBodin, the hair and makeup looked truly exquisite and divine. The Bride’s bouquet was special put together by the multi-talented Barbara from Afmen events. This bouquet was beautiful and romantic; it contributed to telling our story. The groom was styled by Adekeye Oduneye the creative stylist of Keye London with bespoke shoes provided by Tom Of Osinguliers shoes. The shoes nicely pulled the Grooms look together.

We at Keye London strongly believe it is time for the modern groom to get more love and attention showcasing him as the leading man. When the leading man is “KINGING”, his leading lady feels even more like the queen that she is. As our slogan says let us design pieces for you that are “Made for Memories and Moments”.


Creative Director  & Styling: Keye Oduneye

Photographer: Abi of AO_Photography / Earl of Fergies studio

Bespoke Grooms Suits: Keye London

Bridal Gown: Kate Edmondson

Hair: AVOSHair / Shaforde

MUA: Faces of Bodin

Males Shoes: Osinguliers

Florist: Afmena Events

Runner: Abimbola Akande

Models: (depending on the images of interest)

Male: Champ Imi/ Yemi Yem-sta Torresma / Thomas de Toledo / Eniola Alakija and Justas.valinskas

Female: Abeo Norman / Dasha / Darshani Khodabaks and Zaina Hyder

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